<aside> 💡 Campaign Brief: To execute the Bull or Bear marketing and advertising campaign from February 06, 2023 to March 17, 2023 through: 1.) community marketing, 2.) twitter marketing, 3.) short-form marketing, 4.) influencer marketing, and 5.) paid ads campaign to ***sell out the 100 PAX.

Bitskwela was able to obtain 120 signups (120% the original target), and obtain 120+ foot traffic from registrations and VIP walk-ins on the d-day***

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Previous Bull or Bear: Recaps

Campaign Capability Results

OKR Targets

• [ ] 100 signups
• [ ] 100+ attendees
• [ ] 3M people reached
• [ ] 100 attendees on Twitter Megaspaces

OKR Progression

• 100 signups 100% of signup goal
• 100+ attendees (100% of traffic goal on d-day)
• 4M+ people reached final numbers to be updated 2 weeks after March 17, 2023 since post-even campaign is not done yet.
• 1000 attendees on Twitter Megaspaces (1000% of target)

✅ All OKR checked off and surpassed excessively

Cumulative Reach Breakdown

Final numbers to be updated after BoB LU post-campaign and PR release

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Content Creator Highlights

https://www.tiktok.com/@bitskwela/video/7203272545661898010

https://www.tiktok.com/@bitskwela/video/7211388569712217349

https://www.tiktok.com/@prof_toff/video/7200677542116773147

https://www.tiktok.com/@aaronreyesofficial/video/7202503449957731611

https://www.tiktok.com/@nrdimapilis/video/7201695143739608347

User Generated Highlights