Bitskwela x Vana: How we reached over 6.5M people for brand awareness of Vana in the Philippines and acquired at least 1000+ users in just 1 month

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EXECUTIVE SUMMARY

The Bitskwela x Vana campaign, executed in September 2024, delivered exceptional results, surpassing key performance indicators for reach, engagement, and earned media value (EMV). Through a multi-platform strategy encompassing TikTok, X (formerly Twitter), influencer collaborations, and interactive community activations, the campaign reached over 6.5 million people—far exceeding the target of 175,000—and achieved engagement rates of up to 35.37%. The campaign generated $142,300 in EMV, surpassing the $100,000 goal. By leveraging viral short-form content and strategic media placements, Bitskwela significantly boosted Vana’s visibility in the competitive blockchain space.

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Campaign Overview & Deliverables:

The partnership between Bitskwela and Vana was designed to promote Vana’s revolutionary data ownership platform using a month-long social media campaign. Through targeted content creation, community engagement, and strategic media placements, the campaign aimed to raise awareness and drive engagement around Vana’s cutting-edge technology.

Key deliverables included:

• Content Creation: Articles, short-form videos, and community posts.
• Social Media Activations: Engaging posts through town halls, learn-to-earn campaigns, and community debates.
• Media Coverage: Features in publications such as Manila Standard and Inquirer to enhance credibility and reach.
• Community Interaction: Hosting events like the Bull or Bear Debate to engage crypto and blockchain enthusiasts.

Client Goals & Key Performance Indicators (KPIs):

Vana's primary objectives for the campaign included:

1. Raising brand awareness for their data ownership platform across various media and social platforms.
2. Reaching at least 175,000 people through targeted campaigns to boost visibility and market penetration.
3. Driving high engagement rates on social media to build interest and participation.

Client's Pain Points: