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EXECUTIVE SUMMARY

The Bitskwela x Aptos campaign, executed between April and September 2024, achieved outstanding results, exceeding key metrics for reach, engagement, and earned media value (EMV). With a multi-platform approach incorporating TikTok, X (Twitter), educational content, and community events, the campaign reached over 5 million users, generating engagement rates as high as 23.23% and driving $370,270 in EMV—nearly tripling the original projection of $150,000. Viral short-form videos, combined with strategic community activations, contributed to Aptos' growing presence in the Southeast Asian Web3 ecosystem, cementing its role as a leading blockchain.

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Problems Encountered:

Aptos faced two significant challenges:

  1. Lack of Local presence: To date, Aptos has lacked local on-ground efforts in the Philippines, losing mind-share to other blockchains such as Solana, ICP, and Polkadot. Given the Philippines’ strong consumer market for crypto, Aptos couldn’t undercapitalize on the Philippines.
  2. Complexity of Blockchain Technology: Aptos’ technical features, including the Move programming language and its ecosystem tools, were difficult for non-technical audiences to understand, making it necessary to simplify complex information without losing its essence.

How We Solved the Problem:

To address these challenges, Bitskwela implemented a two-pronged approach focused on education and engagement:

  1. Simplifying Complex Content: Bitskwela created user-friendly educational guides in multiple languages that broke down Aptos' complex blockchain features, such as “Aptos Whitepaper in 5 minutes,” "How to use Petra Wallet" and "What is the Move Programming Language?". These guides were distributed across platforms, including TikTok and the Bitskwela website, allowing both technical and non-technical audiences to grasp the benefits of Aptos.
  2. Leveraging Short-Form Viral Content: Bitskwela focused on practical use cases of Aptos’ technology through short-form content. Videos showcasing how Aptos solves real-world blockchain challenges were created by key opinion leaders (KOLs), including influencers like JC Tech and Panzel, whose content achieved view counts of over 100,000 with engagement rates exceeding 20%. This format allowed the campaign to reach a broader, non-technical audience while maintaining high engagement.
  3. Interactive Community Campaigns: To keep engagement high and foster a sense of community, Bitskwela organized webinars, workshops, and “Learn-to-Earn” activations across universities and online platforms like Facebook and X. These campaigns emphasized hands-on learning, showing participants how to interact with Aptos products, which helped strengthen long-term retention and engagement. The university events attracted over 1,200 attendees, further enhancing the campaign's offline reach.

By addressing the bear market fatigue with content that focused on real-world value rather than speculation and simplifying Aptos’ technical aspects through educational content, Bitskwela successfully maintained high levels of engagement and delivered substantial EMV. The campaign's ability to adapt its strategy to market conditions while delivering value through education was key to its success.

Social Media Strategy Implemented:

Results Obtained: